Abstract

Schema.org is an important initiative that advances in two directions: on one hand, towards information retrieval normalcy on the world wide web, where fields and vocabulary control are used to improve recall and precision in addition to other logical, vector and probabilistic tools; and, on the other hand, the democratization of the semantic web or, in other words, the launch of a semantic web that can be easily adopted by any willing web master, which now can be almost any person with access to the internet.

Abstract

The article analyzes and describes rich snippets as a clear example of the real semantic web where metadata is being applied to improve the search engine results pages (serps). We describe the different types of Google rich snippets and explain how to implement people snippets due to their importance for the improvement of digital identity and their impact on the SEO by influencing the Author rank.