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The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public Health workers at Lima Region. It’s a non-experimental study with a correlational level. The sample was integrated by 224 employees. The research demonstrates (by means of the coefficient of Spearman’s correlation) that there is not a significant relation between internal communication and corporate identity in Public Health workers at Lima. Also, there is a weak relation between research variables.

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The business world is eager for management models that allow being more efficient, surrounded by a development and interest in building a social consciousness.

The financial crisis of recent years has led the company to review and be aware of the importance to maintain ethical behavior, to strengthen the management of their own identity from values and from there to manage your image and corporate reputation transparent and reliable. In this context, communication and responsible relationship with its stakeholders, become a driving force of Corporate Social Responsibility within the organization, feeding each other, looking for a triple win: Business-Society-State.

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Social communication media are understood as relevant producers of images, prejudices and stereotypes that make up a vision and identity about speeches on difference.}

This article is part of a project on information science, and investigates how intercultural reality is carried out. In this case, this is applied to the local newspapers Ajá (Perú) and La Cuarta (Chile) which are highly read in both countries. At the same time, this study allows to observe how otherness and self image are perceived, and as a consequence, the development of intercultural journalism.

The goal of these intercultural studies in the area of Communication and Journalism is definitely to set bridges among cultures, and it creates the opportunity of identifying diversity which would lead us to a better intercultural understanding and respect.

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This research addresses the analysis of the construction of the female identity in the news regarding the Female Brazilian National Soccer Team broadcasted in “Globo Esporte” and “Esporte Espectacular”, from Rede Globo de Televisão, during the 2016 Olympic Games. The identity discussions of Hall (2016), Woodward (2000) and Bhabha (1998); concepts of social representation by Moscovici (2015); the discussion of gender by Scott (1995) and stereotypes of Hall (2016), Bhabha (1998) and Moscovici (2015); as well as discussions regarding the influence of media in contemporary society by Birolli (2011) are highlighted. From the analysis of content by Bardin (2011), contrary to what was expected, there was a creation and diversification of identity models propagated through media, avoiding stereotypical images related to the female identity

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International audience; This introductory chapter aims at re-visiting the social and linguistic context of contemporary Surinameand shifting attention away from the purely historical and anthropological construction of Surinamesereality to look instead at language practices in Suriname through the lens of identity construction,mobility patterns, linguistic ideology and multilingualism. The three main themes we engage in thisbook, language, identity and mobility overlap in several aspects, though the link between languageand social identity would likely seem the most obvious for most people.; Ce chapitre d'introduction a pour objectif de revisiter le contexte social et linguistique du Surinam en s'éloignant d'une présentation purement historique ou anthropologique de la réalité surinamaise mais en s'appuyant sur ce que révèlent l'analyse des pratiques langagières quotidiennes, au travers en particulier de l'étude des mécanismes de construction d'identité, des patrons de mobilité, et de l'idéologie linguistique. Document type: Part of book or chapter of book