Abstract

The hashtag, a phrase that is highlighted by preceding it with a hash symbol (#), is already 6 years old. People use it on a massive scale in social media, with two objectives: to tag (or label) conversations and content, and to identify communities. It can be used also as a rhetorical [...]

Abstract

This research analyzes the use of Twitter by the four main Spanish political parties in the electoral campaign of December 2015. It delves into the tendencies of the tweets, published from the official accounts of the parties and the candidates, and those hashtags or tags that became [...]

Abstract

Public television has a mission to promote debate around topics of public interest. Twitter is the social metamedia used by TV programs to fulfil this task online. This research analyzes the capability of public television to generate an effective debate through Twitter and also looks [...]