Abstract

In Noches claras by Manuel de Faria e Sousa, among discourses and chapters which serve different purposes, an intense programme of cultural divulgation starts to take form, which offers the readers themes of social and religious nature as well as of moral philosophy, stimulating their intellectual curiosity. By combining the strong didactic aesthetics of the miscellanea, as it was cultivated in the Iberian Peninsula in the 16th and 17th centuries, with the specific features of dialogue, the project gained density and gave way to a more pleasant use than the mere occasional search for information. The variety in themes and sense of erudition, resulting from a wide range of ancient and modern cultural and religious sources, are now seen as part of a more coherent composition, thus overcoming the risks of fragmented reading. On the other hand, the autobiographical drive which can be found across a significant part of Faria e Sousa’s literary production, allows him to come closer to the essay genre, as the author is regarded as the one who is responsible for carefully choosing the material, organizing and exposing it based on his knowledge and life experience which were the marks of the discrete man.

Abstract

Ibex 35 and Fortune 500 companies are still not fully utilizing the dialogic potential of social media. The percentage of companies with a low level of dialogic communication exceeds the percentage of companies with a high level in both groups, according to this study which assesses the level of dialogic communication developed by firms with their external audiences on blogs, Facebook and Twitter in an integrated way. Based on Kent & Taylor’s (1998) framework, a dialogic conceptual tool has been created, refined and applied to all the sample. The tool analyzes 73 variables on three dimensions: Presence, Content and Interactivity. Inter-method triangulation has been applied to carry out the research: virtual ethnography, critical discourse analysis (CDA) and interviews with experts.

Abstract

The expansion of digital communication technologies has been accompanied by the development of a “dialogical theory” of Public Relations, a theory that saw in new media the potential to implement ethical principles about dialogue to communications between organizations and publics. This article studies the current situation of the subject from two points of view: a critical literature review and discourse analysis of the 40 largest public relations consulting companies in Spain. As a result of the first component, “the unfulfilled promise” of the new media is highlighted. The analysis of the consulting discourse, on the other hand, shows the preference given to conversation and engagement as alternative concepts, the persistence of the discursive connection between digital technology and dialogic processes, as well as the existence of three basic forms this connection assumes. Theoretical and practical implications of these results are discussed.

Abstract

Parents' behavioural patterns as regards TV use define children's interaction with the medium. Parents' supervision helps the child to establish a ser of personal criteria concerning both duration and frequency of exposure, as well as age appropriateness. Furthermore, as our research evinces, children in the habit of discussing TV shows with their parents reveal a higher degree of activeness in their visualisation process together with a notably finer ability of disclosing and decoding content in TV messages.

Abstract

Despite its long tradition in other geographic contexts, the field of communication for social change is almost unknown in our country; therefore, there is a widespread ignorance of communication basics on the part of organizations and professionals committed to development. The following article offers a brief historical approach to this concept and describes its main methodologies, in order to help consolidate the discipline and to promote strategies for the future.