Abstract

Having an identity as a ‘drinker’ has been linked to increased alcohol-related harm, self-reported consumption and self-reported intention to engage in risky drinking behavior. These effects have been observed when identities have been measured using explicit measures (e.g. via [...]

Abstract

Drug consumption in the population represents an area of continuous study which requires substantial knowledge of the associated variables in order to improve programs dedicated to consumption prevention. The main goal of this research was to determine the variables which can predict [...]

Abstract

In our times, globalization determinates that identity must be built by comsuption. A citizen is not anymore one voice in public opinion, but a consumer´s choice. People do not belong to a nation, but to a «consumers´community of common understanding». Me

Abstract

The false and negative image of the audiovisual association movement stems in part from the associations themselves. The difficulties we encounter in our work are related to the complex audiovisual world (complex and kaleidoscopic product, psychologically complex relations between [...]

Abstract

The generalization of a technological and digital screen world shows a complex reality. Traditional communication systems and new unknown relation with other novel and strangers converge in this reality. The television already has entered the digital world. The digital technologies [...]

Abstract

In this presentation the impacts, influence an effects that the television has on the viewers is analyzed. Special attention is put on one of the most questioned aspects of the television: the violence, with many opinions of some authors about the importance of this fact over the [...]

Abstract

Nobody questions that advertising is one of the elements of the culture of our time and it generates consumption, being the children the most sensitive objectives. Thus, once the consumption habit is created, it is quite easy to correct its direction, directing it towards the satisfaction [...]

Abstract

This work tries to do a revision to the preferences, tastes and ways of consuming television on the part of the young men of Aragon. The contributed results arise from 790 surveys realized (fulfilled) to individuals who form a part of this group. The investigation puts of manifest [...]

Abstract

Television is the archetype of all mass media. As sight is the sense which provides us with the most direct experience of things, television makes us feel that what we see is in fact real, and in this way contributes powerfully to the forming of public opinion. Most of the new forms [...]

Abstract

The purpose of this paper is to discuss the theoretical background of an analysis practice as well as to design such practice for a didactic application aimed at a corpus of television advertisements addressed to the general public. Although the teaching practice to be described is [...]