Abstract

The adaptation of traditional newspapers to new digital media and its interface, far from being a mere technical transformation, has contributed to a gradual change in the media themselves and their audiences. With a sample including the top general information pay newspaper in each [...]

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This papers tries to find out about mass media comsuption habits in school teenagers from Córdoba (Spain). The author has carried out a study in a high school in order to discover which is the perception teenagers have of the mass media. Using this knowle

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The author makes her proposal of a quality TV which means closed to European models designed as a public service and full of politic pluralism. She proposes a less passive TV whith more cultural contens and for away from mercantile devices or getting audience as its main aim. A TV [...]

Abstract

Television plays a very important role in our societies but, until now, we have not been capable to stress on its social discussion and to promote a deep change of this media. Mostly channels (even public ones) remain closed to citizenship, too much influenced by advertising business [...]

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This article arises from some conclusions of the «Wise´s Report » and examines the difficulties to obtain a quality TV at the moment. Data demonstrate that the audiences consume a lot of popular entertainment This fact proves that the way towards a quality TV is very difficult, [...]

Abstract

The new technologies of collaboration developed in Internet have led to a change in the relationship between mass media and its audiences. These tools of participation help the sources of information to become closer to the receivers and, in the other hand, facilitate the role interchanging [...]

Abstract

If we attend to the way TV programmes are designed, produced and broadcasted, we realize that their design, in many cases, is intended not to the neccessities and expectations of those to whom is aimed, namely, the televison viewers, but to the artistic taste of the proprer designer. [...]

Abstract

How do new screens –like iPhone or mobile phone’s– interact with their technological ancestors, such as television, cinema or video? Recent research activities in many countries reveal that audiovisual circulation and consumption habits let us argue that new media are not substituting [...]

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We can´t only be consumers, we must be citizens. This essay argues how audiences should become producers of messages that represent a culture of resistance, from its narrative and aesthetics needs, in order to find a place of sense in a world of screens. Hence, new audiences stop [...]

Abstract

This article is based on the research project titled «Pedagogical uses of a quality television for child and youth audiences», by an inter-institutional agreement between the National Commission of Television and the District University «Francisco José de Caldas» of Bogota, Colombia. [...]