The relevance of the work is justified by the fact that it is devoted to the rapidly developing sector of the economy associated with the needs of the older generation. The growth of this sector is associated with the global trend of population aging. The subject of the study is the comparative level of the quality of life of senior citizens and the potential for the development of the longevity economy in the regions of Russia. Purpose of work: a comprehensive study of the factors and evaluation of the prospects for the development of the longevity economy in the regions of Russia and development of priority areas of regional policy. To achieve the goal, the following tasks were undertaken: analysis of scientific approaches to the study of the factors of formation and assessment of the prospects of the «longevity economy at the national and regional levels in the framework of foreign and domestic experience; development of an approach to a comprehensive assessment of factors and prospects for the development of the longevity economy in the regions of the Russia, taking into account the specifics of national and regional statistics; analysis of demographic, social and economic factors in the formation of the longevity economy and assessment of the prospects for its development in the regions of the Russia; a typology of the regions of the Russia in accordance with the assessment of the prospects for the development of the longevity economy; development of proposals on the priorities of regional policy, taking into account the course on import substitution in the conditions of sanctions pressure and the obtained estimates of the prospects for the development of the longevity economy in the regions of Russia. The scientific novelty of the work is determined by the justification of the typology of Russian regions on the basis of the developed integral quality of the older generation life index and the prospects for the development of the longevity economy. Research methods applied: system, factor and statistical analysis of sectoral development, index method, etc. Based on the application of the author's approach, several Russian regions that need additional federal support to improve the older generation life quality and to develop a longevity economy were identified. Priority measures of regional policy have been developed for such regions. The application of the authors’ approach is recommended for information and methodological support of the state regional policy of Russia and increasing of its effectiveness.
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