The paper presents the results of a study conducted with the purpose of assessing various countries of the world in terms of migration potential to Russia, defined as the prospect of the emergence or increase in the volume of migration to Russia as a result of the purposeful efforts of the Russian state and society. The text presents a theoretical model, methodology and calculations of three main indicators: the general migration potential of the country, the migration potential to Russia and the migration potential to Russia, taking into account the population of the respective country. The formulas developed for calculating the migration potential take into account a variety of factors: demographic, geographic, economic, political, etc. For each indicator, calculations were made based on the available statistics for 129 countries. The results of the calculations allow singling out the countries that are most interesting from the point of view of migration potential to Russia – these are, first of all, the countries of Africa and the former USSR. The final part of the text discusses the limitations of the presented study and prospects for further work.