Resumen

Los efectos de los debates electorales sobre las audiencias han sido extensamente estudiados desde el mundo académico, concluyéndose que pueden ser relevantes, no sólo a nivel cognitivo sino, incluso, sobre los comportamientos. Sin embargo, diversas investigaciones apuntan a que los posibles efectos sobre el comportamiento electoral están moderados por la cobertura mediática. La presente investigación muestra el efecto que tiene el número de candidatos presente en el debate electoral en España en la posterior cobertura mediática sobre el mismo. Utilizando innovadoras técnicas de aprendizaje automático, se ha identificado la presencia de conflicto en la cobertura de los medios para demostrar que cuando en los debates hay más de dos candidatos, los medios de comunicación tienden a centrarse en otros elementos, relegando los momentos más conflictivos a un segundo plano.


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Document information

Published on 17/06/18
Accepted on 17/06/18
Submitted on 17/06/18

Volume 27, Issue 3, 2018
DOI: 10.3145/epi.2018.may.15
Licence: CC BY-NC-SA license

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