Resumen

Este artículo propone el análisis de reacciones, emojis y stickers de Facebook como método para analizar la forma en que la plataforma gramatiza las acciones de los usuarios y también las emociones que invocan las narrativas que se despliegan en dicha red social. Para ello, toma como caso de estudio la campaña electoral de las elecciones al Parlament de Catalunya celebradas el 21 de diciembre del 2017. Este análisis permite identificar las emociones a las que apelan las narrativas de los partidos, los principales formatos utilizados durante la campaña y su relación con las emociones, y las posibilidades de las que disponen los usuarios para vehicular los sentimientos más viscerales.

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Published on 14/09/18
Accepted on 14/09/18
Submitted on 14/09/18

Volume 27, Issue 5, 2018
Licence: CC BY-NC-SA license

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