This article proposes the analysis of reactions, emojis, and stickers of Facebook as a method to analyze the way in which the platform grammatizes the actions of the users and also the emotions invoked by the narratives that are deployed in the social network. To do this, we took, as a study case, the electoral campaign of the elections to the Parliament of Catalonia held on December 21st, 2017. Our analysis allows us to identify the emotions to which the narratives of the parties appealed, the main formats used during the campaign and their relationship with emotional response, and the possibilities available to users to convey the most visceral feelings.

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Published on 14/09/18
Accepted on 14/09/18
Submitted on 14/09/18

Volume 27, Issue 5, 2018
DOI: 10.3145/epi.2018.sep.05
Licence: CC BY-NC-SA license

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