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Millennials and other generations face the Digital Economy 1/2

Millennials and other generations face the Digital Economy 2/2

Reading!

Madrigal Moreno, F., Gil Lafuente, J., Avila Carreon, F., and Madrigal Moreno, S. (2017). The Characterization of the Millennials and Their Buying Behavior. International Journal of Marketing Studies, Vol. 9 (5).

Goldman Sachs. (2021). Millennials Coming of Age. Available at https://www.goldmansachs.com/insights/archive/millennials/


Quiz!


1. Choose the correct definition for Generation Y.

Generation Y – or Baby-Boomers – born between 1965 and 1980
Generation Y – or Millennials – born between 1980 and 2000
Generation Y – or Millennials – born between 1965 and 1980
Generation Y – or Baby-Boomers – born between 1946 and 1964

2. Why do Millennials are such an interesting generation for brands?

Because they’re normally richer compared to older generations.
Because they’re more interested in a brand relationship compared to older generations.
Because for this generation is normal to have an intimate relationship with brands via the usage of social-media.
Because for this generation is normal to influence older generations via the usage of social-media.

3. An analysis made by Goldman Sachs defines US Millennials as:

Highly connected, Wellbeing, Less buying power
Highly connected, Well educated, Less buying power
Highly connected, Well educated, High buying power
Highly connected, Wellbeing, High buying power

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Published on 09/05/22
Submitted on 09/05/22

Volume Chapter 4 - Big Data Analytics, 2022
Licence: CC BY-NC-SA license

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