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== Difference between sustainable and disruptive innovations ==
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== Reading! ==
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Read the article by De Massis, Frattini, and Quillico “What big companies can learn from the success of the Unicorns? »
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De Massis, A., Frattini, F. and Quillico, F. (2016). What Big Companies Can Learn from the Success of the Unicorns. Harvard Business Review.
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== Quiz! ==
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== Quiz! - Digital Economy - Chapter 1 - Part 2 ==
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<quiz display=simple>
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{Real disruptive innovations:
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|type="()"}
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- Are always based on digital technological innovations
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+ Usually offer lower quality services or products than the ones already offered on the standard market
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- Usually offer higher-quality services or products than the ones already offered on the standar market
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- Usually offer the best services of products available on the market
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{Disruptive innovations are:
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|type="()"}
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+ Technologically-leaded, but consumer-oriented
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- Entirely focused on the consumer-journey
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- Focused on Artificial Intelligence
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- Focused on Internet of Things
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{What is the definition of a Unicorn company:
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|type="()"}
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- A startup applying a disruptive innovation
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- A startup at the end of its life cycle
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- A startup already on the stock exchange
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+ A startup receiving an evaluation that exceeds 1$ dollars
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</quiz>
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Published on 13/03/22

Volume Chapter 1 – Overview of the digital economy, 2022
Licence: CC BY-NC-SA license

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