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== Difference between sustainable and disruptive innovations ==
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== Reading! ==
Read the article by De Massis, Frattini, and Quillico “What big companies can learn from the success of the Unicorns? »
De Massis, A., Frattini, F. and Quillico, F. (2016). What Big Companies Can Learn from the Success of the Unicorns. Harvard Business Review.
== Quiz! ==
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== Quiz! - Digital Economy - Chapter 1 - Part 2 ==
<quiz display=simple>
{Real disruptive innovations:
|type="()"}
- Are always based on digital technological innovations
+ Usually offer lower quality services or products than the ones already offered on the standard market
- Usually offer higher-quality services or products than the ones already offered on the standar market
- Usually offer the best services of products available on the market
{Disruptive innovations are:
|type="()"}
+ Technologically-leaded, but consumer-oriented
- Entirely focused on the consumer-journey
- Focused on Artificial Intelligence
- Focused on Internet of Things
{What is the definition of a Unicorn company:
|type="()"}
- A startup applying a disruptive innovation
- A startup at the end of its life cycle
- A startup already on the stock exchange
+ A startup receiving an evaluation that exceeds 1$ dollars
</quiz>
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Published on 13/03/22
Volume Chapter 1 – Overview of the digital economy, 2022
Licence: CC BY-NC-SA license