Abstract

The use of product placement as a marketing communication tool is based on the inclusion of products or brands in the scene where the action is. The use of this tool has benefits for both the producer of the movie, as well as for brands and / or products. There is currently no consensus [...]

Abstract

Besides familiar and academic socialization, the autor of this paper defends the real existence of an influencing and newcoming mediatic socialization. This happens mainly because media have a big influence on audience. Media are, without any doubt, the m

Abstract

The violent and pornographic contents that appear in the mass media exercise a negative influence on children and young men(women). This influence, according to the authoress of this paper, owes to a cultural invasion that propagates with the new technolo