Abstract

Obtaining information in short periods of time can make the difference for research or business; therefore it is important to have tools that facilitate the search for information. A visualization technique called information-clustering engine is reviewed: Carrot2  separates the documents found on the Web into groups or clusters, using clustering algorithms that consult various sources of data and then process and display the information obtained. This open-source software significantly reduces the effort involved in information retrieval (IR) and analysis.

Abstract

Searching is one of the core activities in the digital world and therefore, it is one of the key elements in the analysis of digital media since part of their audiences and revenues comes from the so called search engine result page (SERP). In this paper we present some of the most used analyzing tools in search engine optimization (SEO) in order to consider their application in online media research studies. We apply the nine most important indicators of these tools to the home page of four Spanish general online media in order to assess its viability as alternative indicators to PageRank and other Google indicators