Abstract

The introduction of VOD in Spain has been a slow process. The sector has developed over the last few years with international projects like Netflix and HBO and national operators such as Movistar+ and Vodafone One. Also prominent at a national level is Filmin, a project with its origins in the Spanish film industry. In this article we examine the main elements which have enabled VOD to become established in Spain and analyze the case of Filmin as an alternative model based on three variables: a) catalogue and editorial policy; b) business model and lines; c) internationalization strategy. The most significant results deriving from the Filmin case study are: its specialization in independent film and its focus on European audiovisual content; its role as a portal and rights management company; its internationalization strategy initially associated with Media and EuroVoD; and distinguishing features such as simultaneous releases, alliance with and creation of festivals and its commitment to in-house production.

Abstract

The situation of fiction series produced in Spain by the countrywide broadcasters in the context of the arrival of VOD services such as Netflix is analyzed. The previous situation of Spanish fiction and the challenges generated by the new consumption modalities are presented. Then, a study of the audiences of the fiction series broadcast by Televisión Española, Antena 3, and Telecinco in the three-year period 2015-2017 is carried out. The conclusions put in relation the changes in the consumption of television with a gradual reconfiguration of the fiction produced in Spain.