Abstract

User studies permit online media to ask users various questions directly, in this case about the benefits to them of personalised news services. The satisfaction survey of Avui.cat readers has revealed how personalised services enhance and increase interest in news information and dedication to reading news, buying the newspaper, or subscribing to other news services.

Abstract

We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires relative to the newspapers El país, El mundo, Abc, La razón and La voz de Galicia , in order to analyze the antecedents and consequences of credibility. The results obtained show the important influence of perceived quality, media image and awareness on consumers’ attitudes, along with the influence of attitude on media credibility. Our findings provide useful insights for mass media managers that may enhance media image and awareness, along with consumers’ perceptions of quality, in an increasingly competitive environment.

Abstract

Apps are used by university libraries to disseminate their collections and services. In 2011 the University of Salamanca (USAL) launched the first mobile app for libraries in Spanish-speaking regions: Biblio USAL. Usage data was gathered for this app (2011-2015) and analyzed and compared to that of the university library’s mobile website. The findings show a preference for adapted web versions and the need to offer new generation apps that provide services not featured on the website.

Abstract

Apps are used by university libraries to disseminate their collections and services. In 2011 the University of Salamanca (USAL) launched the first mobile app for libraries in Spanish-speaking regions: Biblio USAL. Usage data was gathered for this app (2011-2015) and analyzed and compared to that of the university library’s mobile website. The findings show a preference for adapted web versions and the need to offer new generation apps that provide services not featured on the website.

Abstract

Para conocer el grado de empoderamiento o riesgo de exclusión digital de los usuarios en situación vulnerable que acuden a la Biblioteca Regional de Murcia se diseñó una investigación cualitativa basada en dos técnicas: la entrevista (a usuarios, a personal bibliotecario, a técnicos de entidades sociales y a los tres últimos directores de la biblioteca) y la observación participante. Estudiamos los factores de exclusión de los sujetos, sus motivaciones para utilizar los servicios bibliotecarios y su valoración de los mismos, así como su nivel de acceso a las tecnologías y su competencia digital. Se concluye que estas personas, aunque utilizan la biblioteca primeramente como centro de conexión a Internet con fines tanto de ocio como de comunicación y de estudio o búsqueda de empleo, valoran también la socialización que logran en la biblioteca como espacio confortable, normalizado e inclusivo en el que se sienten integrados y donde se desenvuelven sin limitaciones para fines lúdicos o funcionales. AbstractThis research is based on two qualitative techniques applied to further understand the levels of digital risk or empowerment of vulnerable users visiting Murcia Regional Library. Library users and staff, social workers, and the three most recent library managers were interviewed; participatory observation was applied. We studied the exclusion factors of users, their motivation for using library services, and their information and digital competencies. We conclude that these persons use the library primarily as a center for both leisure and media Internet purposes and also occasionally to study or job search. Nevertheless, and above all, they value the library as a comfortable, normalized, and inclusive space, in which they feel integrated and where, without limits, they can stay for leisure or practical purposes.

Abstract

This research is based on two qualitative techniques applied to further understand the levels of digital risk or empowerment of vulnerable users visiting Murcia Regional Library. Library users and staff, social workers, and the three most recent library managers were interviewed; participatory observation was applied. We studied the exclusion factors of users, their motivation for using library services, and their information and digital competencies. We conclude that these persons use the library primarily as a center for both leisure and media Internet purposes and also occasionally to study or job search. Nevertheless, and above all, they value the library as a comfortable, normalized, and inclusive space, in which they feel integrated and where, without limits, they can stay for leisure or practical purposes.