Abstract

El objetivo del trabajo es analizar los valores que orientan las decisiones y la práctica profesional de los bibliotecarios de las universidades públicas españolas, así como la forma en que los comunican a través de sus sedes web. La búsqueda de estas declaraciThe article aims to shed light on the values that guide professional practice in Spanish university libraries and the strategies deployed to publicise them on library websites. Identifying the statements that inform each library staff’s behaviour called for analysing the corporate documents published on such sites. Value visibility and accessibility were assessed on the grounds of the length of the route from the home page. The prominence of the corporate document containing theThe article aims to shed light on the values that guide professional practice in Spanish university libraries and the strategies deployed to publicise them on library websites. Identifying the statements that inform each library staff’s behaviour called for analysing the corporate documents published on such sites. Value visibility and accessibility were assessed on the grounds of the length of the route from the home pagThe article aims to shed light on the values that guide professional practice in Spanish university libraries and the strategies deployed to publicise them on library websites. Identifying the statements that inform each library staff’s behaviour called for analysing the corporate documents published on such sites. Value visibility and accessibility were assessed on the grounds of the length of the route from the home page. The prominence of the corporate document containing the information was also studied. The analysis initially revealed values relating to the administration of public assets, such as engagement with the institution, its services and users. That was followed by professional values such as defence of access to information, data and science. The values most frequently espoused were innovation and professionalism. Libraries are encouraged to define their values which, along with their mission and vision, are a significant component of their internal and external strategy and communication policy. Their publication, in turn, redounds to transparency and enhances the relationship with their target audience. e. The prominence of the corporate document containing the information was also studied. The analysis initially revealed values relating to the administration of public assets, such as engagement with the institution, its services and users. That was followed by professional values such as defence of access to information, data and science. The values most frequently espoused were innovation and professionalism. Libraries are encouraged to define their values which, along with their mission and vision, are a significant component of their internal and external strategy and communication policy. Their publication, in turn, redounds to transparency and enhances the relationship with their target audience. information was also studied. The analysis initially revealed values relating to the administration of public assets, such as engagement with the institution, its services and users. That was followed by professional values such as defence of access to information, data and science. The values most frequently espoused were innovation and professionalism. Libraries are encouraged to define their values which, along with their mission and vision, are a significant component of their internal and external strategy and communication policy. Their publication, in turn, redounds to transparency and enhances the relationship with their target audience. ones que enmarcan el comportamiento del personal de cada biblioteca conllevó el análisis de los documentos corporativos publicados en la web. Para evaluar la visibilidad y la accesibilidad que cada biblioteca otorga a los valores, se tuvo en cuenta la ruta de acceso desde la home de la biblioteca. Asimismo se consideró el nivel de relevancia del documento corporativo elegido para su difusión. Fruto del análisis se detectaron, en primer lugar, valores vinculados a la administración de lo público como el compromiso hacia la institución, los servicios y los usuarios. A continuación valores propiamente identitarios de la profesión como la defensa del acceso a la información, a los datos y a la ciencia. Los que más se repiten son la innovación y la profesionalidad. Se recomienda que las bibliotecas definan y comuniquen los valores por ser, junto a la misión y la visión, elementos de gran interés estratégico y comunicativo, tanto interno como externo, porque aportan ventajas a cualquier organización, al mostrarse transparente y permitir la identificación con su público objetivo.