Abstract

The generation of trust is a direct consequence of the assumption of social responsibility criteria in corporate governance. The ability to generate confidence can be measured through indicators. This article focuses on television entertainment programs broadcast in Spain. Based on a review of the academic and professional literature and the initiatives developed internationally, an integrated protocol of indicators is proposed to measure the generation of confidence of the consumer in these programs. The validation of this protocol, as well as the weight attributed to each of the indicators included in it, has been obtained through consultation with expert members from each one of the different stakeholders of the audiovisual value chain, following the Delphi method.

Abstract

This paper is positioned at the intersection between the concepts of informed audiences, media literacy, and television content ratings. It begins with a definition of the first two concepts, followed by a consideration of ratings as a mechanism at the service of both. An analysis is offered of the most notable international initiatives (Australia, USA, UK, and The Netherlands), as well as the Spanish case and its associated actions. Rating procedures are necessary mechanisms to facilitate well-informed viewing decisions by TV audiences, especially in the case of children’s programming. This article proposes recommendations in relation to the implementation of the European audiovisual media services directive, including the use of a wide range of pictograms to identify types of content.

Abstract

This paper is positioned at the intersection between the concepts of informed audiences, media literacy, and television content ratings. It begins with a definition of the first two concepts, followed by a consideration of ratings as a mechanism at the service of both. An analysis is offered of the most notable international initiatives (Australia, USA, UK, and The Netherlands), as well as the Spanish case and its associated actions. Rating procedures are necessary mechanisms to facilitate well-informed viewing decisions by TV audiences, especially in the case of children’s programming. This article proposes recommendations in relation to the implementation of the European audiovisual media services directive, including the use of a wide range of pictograms to identify types of content.