Abstract
Public television has a mission to promote debate around topics of public interest. Twitter is the social metamedia used by TV programs to fulfil this task online. This research analyzes the capability of public television to generate an effective debate through Twitter and also looks [...]Abstract
The social audience emerges with the simultaneous exposure to television and social networks. Through them the audience voices its opinions or interests about the contents in real time. This information is of great value for the advertising strategy. By analyzing the presence of social [...]Abstract
Television electoral debates are considered one of the most relevant events during the election period due to their high audience and also because of the power they generate to direct the media agendas. The present research examines the transmission of this format in front the proliferation [...]