Abstract

This paper analyzes the use that the Spanish National Research Council centers (CSIC, by its Spanish abbreviation) and Spanish public universities make of web 2.0 in disseminating their research. The methodology used is based on an ad hoc checklist design for collecting data, focusing on three areas: the use of web 2.0 tools; connectivity (number of followers); and intensity (number of comments published). One significant finding was that both types of organizations made little use of social networks to disseminate their research. In the case of universities in 2014, around 40% were present on Facebook and Twitter, 22% on YouTube, and only 22% had blogs. In regard to CSIC centers, around 30% had Facebook and Twitter profiles, 18.9% were on YouTube, and 6.8% had informative blogs.

Abstract

To know the perceived and real difficulties of the company in Spain in relation to the implementation of R+D+i by the Spanish business, we start from the vision that employees have about the ease or difficulty of their companies at the time of doing research and development and therefore, innovation. In this paper we analyze the highlights of the survey prepared under the auspices of the “Scientific Culture Research Project: perception and attitudes towards science and innovation in the Spanish business sector” funded by the Ministry of Economy and Competitiveness. The results obtained advance that education and the promotion of an innovative attitude are the basis for achieving a successful business development since innovation is one of the key pillars of the maintenance and survival of companies today.