Abstract

The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public Health workers at Lima Region. It’s a non-experimental study with a correlational level. The sample [...]

Abstract

This research addresses one of the functions of public relations exercise: management with the media. Supported by the ethical and collaborative relationship with the media the correlation between the quality of relations with the media from an organization with the publication [...]

Abstract

The main objective of our research is to understand how internal communication relates to the management of public controversy in employees of a municipality located in Lima. In the research process we established the relationship between message handling and decoding of employees, [...]

Abstract

The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, [...]

Abstract

Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the impact these operations have in the economy, the society and the environment. Nowadays, companies use different avenues to communicate CSR initiatives. Social Media platforms are [...]

Abstract

There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed as a social science, multidisciplinary and flexible, directed not only to the attainment of corporate objectives, [...]

Abstract

The needs to inform and convince are millenniums and part of any organized life. Due to the very nature of its activities in the economic and social [...]

Abstract

This research analyzes the current educational models of Public Relations in Spain and Mexico. It also identifies the subjects of the curriculum designed for the teaching of Public Relations. It uses an exploratory sample of 11 universities with long experience and tradition studies [...]

Abstract

Internet is the digital agora in where that all can participate. The European institutions can use the social networks like tools of dialogue with the citizens to attain his implication and commitment with the process of European construction. This investigation analyses the spaces [...]

Abstract

Since the nineties Corporate Social Responsibility (CRS) has become one of the major assets in enterprise management. Businesses grew aware that their activities have strong consequences in the public sphere within a continuous dialogue between both of them, reverting part of the [...]