Abstract

The arrival of the digital revolution has modified TVE’s production system, as occurred in other broadcast companies all over the world. This essay offers a view of the daily workflows in a Spanish national television newsroom, and how the work-team manages information used to produce daily news programs. Media librarians are responsible for dealing with the incoming media and creating metadata and locators to facilitate searching/recovery processing and guide the department responsible for media selection and transfer to the digital library. In this digital newsroom, a new professional profile, the media manager, has emerged to manage the production and broadcasting servers. Media librarians who work in these environments must have a broad general knowledge of all the processes involved, as well as the work done by everyone who participates in them and the tools that are used.

Abstract

The use of drones to capture images for journalistic purposes is in its infancy. Consequently, there exists a demand for skilled professionals to manage these devices. In this article we provide a snapshot of drone pilots in Spain and also analyze the type of drone content used in journalism. A qualitative methodology is used with 14 in-depth interviews with heads of documentation and production in TV newsrooms and drone pilots. We also obtained a sample of 43 images broadcast during a 10 month period, thanks to departments of documentation within newsrooms. We conclude that drone pilots work on a project basis to maximize profitability, i.e, the pilots are working project-by-project, rather than working full-time for one media outlet or news program. Natural disasters are among the images most commonly used, representing 72% of the drone images in broadcast news.

Abstract

Programmatic advertising as a process capable of offering advantages for companies, combining audience data management with automation/technology and the human factor is analyzed. The starting premise is that in order to solve the problem of advertising saturation, contents has to be connected with the individuals, one by one and in real time. This work brings together the academic and professional knowledge to analyze the keys to this new form of digital advertising and its main challenges. There is also a focus on synergies between the information sciences and the future of programmatic advertising.