Abstract

YouTube is a social network where videos of all topics are created and consumed. In this article we propose a classification of the most watched political information content on YouTube Spain. We will analyze the power and characteristics of these contents in a sample of 1,443 videos that were trending topic for 143 days. We will use a methodology based on content analysis to observe the frequency, user interaction, creative activity of authors, presence of infotainment features and journalistic quality on political videos. The results showed a lower frequency of visualization, interaction and prosumer activity in the videos of political information. We also found that most of the videos lack of plurality and no sources were consulted in them. This scene is a challenge for journalists, whose mission of verification and sort out of information acquires, in this context, a great importance.