Abstract

The digital narratives employed by political parties in Spain, France, Portugal, and the United States are analyzed with particular attention paid to transmedia. We perform a content analysis of the parties’ webpages and online platforms, and the messages referenced therein, and [...]

Abstract

Immigration and its regulation are key issues in society and, as such, are subject to political discourses that show the arguments of the different social actors, especially political parties. Press is one of the main mechanisms used by these social actors to show such discourses. [...]

Abstract

This paper addresses an aspect not yet investigated in Spanish political communication: the use of data mining systems and machine learning in the construction of political discourse. This text details the potential of Calisto software, which was designed and implemented by the Popular [...]

Abstract

This article presents an overview of research about of Twitter in the field of political communication and also analyzes the main theoretical trends. It explores the development of the scientific research into Twitter, initiated after its appearance in 2006, and considers three main [...]

Abstract

The main aspects of Twitter use by the Spanish main political parties (PP, PSOE, Ciudadanos and Podemos) during the electoral campaign, prior to the June 2016 elections, are determined. After doing a content analysis on all the tweets generated by the candidates (n = 2,207), we conclude [...]

Abstract

The strong penetration of information and communication technologies have redefined the interaction of human beings. Internet as a medium and social networks as disruptive elements in communication have forced all subjects and political structures to adapt to a digital environment [...]

Abstract

This proposal emerges from Sartori’s postulate about the primacy of the image. On the basis of this initial idea, the transcendence of the visual image is acknowledged in the perception of the political scene. The objective is to apply this idea to the social network Instagram. [...]

Abstract

Algorithms in the strategies of political parties are becoming increasingly significant, particularly with the use of big data and the inclusion of the automation in the production and circulation of online content obtained from personal data. This paper studies the scope of algorithmic [...]

Abstract

Aware of the fact that nowadays transmitting information is insufficient for successfully communicating, organizations are increasingly multi-channeled communicators, in addition to receiving what their public communicates, because they are aware that simply transmitting information [...]