Abstract

The Covid-19 pandemic has greatly uneven impacts on sectors of society. People with disabilities are particularly vulnerable to it and so it is important to understand both the disability perspective and the role of social media. This information may help to reduce the risk from the disease. In response, this article uses thematic analysis to investigate 59 disability-related tweets from March 10 to April 4, 2020 that were retweeted at least 500 times, with a quarter of a million retweets altogether. This approach generates quick insights into widely resonating disability-related issues. The results suggest the value of Twitter for disseminating information about the risk, offers or requests for support, the ability of many people with disabilities to adjust to the changes well, and information about individuals with the disease. In addition, there was outrage at suggestions that the disease was less serious because young people without disabilities were relatively low risk, and that people with disabilities might be denied equal access to medical treatment. As one tweet pointed out, people in less vulnerable categories should not be told on Twitter or elsewhere that the disease is less relevant to them because their actions can impact others through social spreading.

Abstract

In the digital world, social media have become important for people with disabilities in terms of communication and visibility. They have also become the ideal place for activism, as they allow the self-representation of disability by the content creators themselves. This social group, traditionally segregated and discriminated against, has seen in these platforms a tool to promote social inclusion and confront the dominant discourse. This paper explores the social media Instagram as a space for communication and visibility of instagrammers with disabilities from Europe and Latin America. The main objective of the research is to analyse the publications of Spanish-speaking influencers with physical disabilities to establish if there are similar characteristics or if there are significant differences in the uses they make of Instagram’s functions and how disability is represented in their profiles. Through quantitative, descriptive, and statistical research, a content analysis was carried out of 400 publications corresponding to 10 Instagram profiles, all of them of microinfluencers and macroinfluencers with physical disabilities who had different types of business collaborations. The results show that disability is visible in 85% of the publications, whether in the photos or videos shared, in the text of the post, hashtags or emoticons, although it predominates to a greater extent in audiovisual content. In advertising, mentions or tags of brands stand out, much more than paid collaboration, which appears as a minority compared to other forms of promotion. The degree of influence is decisive for interactions in the form of likes and views per video or reels. Finally, the use of hashtags on inclusion and social awareness reinforces the importance of these platforms for the social integration of people with disabilities.