Abstract

Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. [...]

Abstract

The main goal of the analysis summarized in this paper is to identify essential economic, technological, social and legal forces that are currently shaping the mobile content sector. Illustrating the nature of their impact should inform subsequent research and provide policy-makers [...]

Abstract

In recent years, mobile applications have come to constitute an ecosystem of their own, becoming an important driver for innovation. The consolidation of mobile applications as the prevalent interface for content access has consequences for the production, distribution and consumption [...]