Abstract

The perception that exists in the professional and academic sector about the use of artificial intelligence in journalism is analyzed. The work has been developed over eleven months through interviews with heads of innovation from several national media (N=10) and university professors (N=10) and questionnaires to journalists (N=251) and students of Journalism and Audiovisual Communication (N=194). The results show a coincidence in both discourses in that this technology will not have a negative impact on the journalistic labor market. There is also a consensus that the quality of automated news presents some important shortcomings, as well as the need to bet on a solid training of journalists that integrates the use of emerging technologies.