Abstract

Podcasting has created an own narrative that provokes a rupture of the traditional radio´s language due to the transmedia configuration of its contents and its multiplatform strategies. By analyzing the most relevant Spanish podcasts and through in-depth interviews, this investigation presents a cartography of the diverse platforms and the different contents that pod­casters use so as to expand their stories beyond the sound language. Our results demonstrate that podcasting offers its messages in a wide range of platforms, digital and analog, that functionally complement each other. This involves producing materials in different media language. Moreover, podcasting presents a great variety of contents that, instead behaving in an isolated way, conform a logical and coherent grammar.

Abstract

The aim of this study is to observe how the disruptive innovation generated by technologies, processes and information management systems (creation, recovery, traffic, and access), which is implemented through social metamedia on the Web, are adopted by traditional media to rebalance their business models and value-added networks. In the last ten years, print media in Europe have lost more than 50 million copies in daily circulation, and television is suffering from audience fragmentation and loss of advertising sales. Many newspapers around the world have stopped printing and other large media companies have changed hands or undergone major restructuring. The global media industry’s annual growth is expected to be 5.5% until 2018 but digital advertising is estimated at 10.7% per year.