Abstract

Neuromarketing has existed for just over a decade, and its theoretical framework, techniques and research methods have been defined during these years. The absence of legislation regulating neuromarketing experiments and the secrecy of the private sector due to its client agreements, it is difficult to know how brands use this discipline. Currently, the scientific sector in Spain has great interest in neuromarketing. Sixteen of Spain’s 75 universities (21%) have a research group, institute or center that studies neuromarketing, but this activity has had little international impact. Meanwhile, a fifth of the Spanish professional commercial sector shows real interest in neuromarketing, either having a separate department dedicated to it or offering this service to others. Ethics, traditionally presented as an impediment to the development of neuromarketing, should not pose a problem for the development of this field of knowledge.

Abstract

The development of online journalism has facilitated easy access to newspapers’ archives by the general public. On occasion this has generated problems for people who have appeared in the news and now have to deal with events from their past life. The management of the right to be forgotten goes beyond the judicial realm, and takes on an ethical component. In this study, we investigate how journalistic institutions act in respect to the right to be forgotten, paying particular attention to those European media which have stated their position regarding the issue. The initiatives are few and the debate appears to have been relegated to an internal problem within each medium.