Abstract

Some cities in the world have seen the advantages of Enological-enoturism’s activities. Valladolid city try to achieve a market positioning as an ideal metropolis to be an enological, culture destiny and city of wine event festival.

The research pretends to show the wine sector and enological-tourism to many people with a spectacular and interactive way. It pretends to value Valladolid as a city able to develop enological-tourism’s activities in the world.

For that we contacted with professionals of the area to obtain arguments and answers about Valladolid as a city of wine festival. The results explain that Valladolid is good for doing these activities and to be considered a city of wine.

Abstract

The use of the Internet bursts in a key moment for the enological tourism development in several regions of Spain and, it is essential to get to know and control the use of this new channel’s elements to communicate in an efficient way the strategical plans of enological tourism management towards different audiences.

This research uses a comparative questionnaire about the management between the main enologicaltourism websites of two important origin denominations: La Rioja and Ribera del Duero.

Like that, we’ll be able to analyze and reflect about different communication strategies which use every wine region to obtain more tourists and economic benefits.