Abstract

Corporate websites have been challenged to incorporate storytelling narratives that favor emotional bonds with their stakeholders. This paper establishes four categories of implementation in the companies of IBEX 35 and reveals its delay of companies listed in the Dow Jones index. [...]

Abstract

Podcasting has created an own narrative that provokes a rupture of the traditional radio´s language due to the transmedia configuration of its contents and its multiplatform strategies. By analyzing the most relevant Spanish podcasts and through in-depth interviews, this investigation [...]

Abstract

Entrepreneurial journalism is the set of projects created since 2008 by journalists to deal with the transformation of the Spanish media market. Specialization in sports stands out as one of the levers of growth, constituting around 17 per cent of the new media outlets. The degree [...]

Abstract

The possibilities of virtual reality technologies, on the one hand,and the strong influence of videogames as a cultural industry, on the other, are greatly affecting nonfiction digital rhetoric, and journalism in particular. Immersive journalism is an emerging trend that amplifies [...]