Abstract

The notion of “information subsidy” was introduced by US media researchers to refer to informational materials that an organization’s press officers place at the disposal of journalists covering an informational event. Based on this idea, this research examines the online pressrooms of Spanish ministries, as organizations of high media interest, to see how they optimize these online spaces for journalists to provide such information subsidies. The content offered as well as its architecture and usability, according to the effectiveness criteria identified by previous researchers, are analyzed.

Abstract

The Institute for Public Relations is the only organization in the world which has created a database to consult and share public relations research on studies and results. With over fifty years of history and a records function since its foundation, in 2008 it created the Essential Knowledge Project site in order to make available to scholars, students and particularly practitioners a body of public relations and corporate communications knowledge and establish a dialog space to contribute and share information and ideas that enrich this knowledge. This article presents the Institute for Public Relations and Essential Knowledge Project structure and how they work, highlighting the significant records function in public relations in particular and organizational communication in general.

Abstract

A methodology to implement a corporate external blog is proposed. Firstly, there is an introduction to the new models of organizational communication with customers and users, resulting from the acceptance of new technologies in society and the development of Web 2.0. Secondly, it delves into the blog concept and the benefits that this type of tools can afford within the corporate realm, along with their types and functions, to finally propose a methodology for successful corporate implementation of an external blog.