Abstract

The concept of museum communication is examined from the perspective of the professionals in charge of this task, characterizing the practical circumstances, perceptions, and specifics of the communication area. Through a series of interviews with managers of a group of Chilean museums, we identified elements to consider and problems that often affect museum communications in general, despite the diversity of these institutions. In the museums examined, we observed different ways of understanding the concept of communication. Such differences are linked to geographical location, ownership or affiliation, as well as other dimensions of the museum such as mission, objectives of the institution, and the communications vision.

Abstract

Community management has emerged as a new profession since the advent of web 2.0. Professional positions and functions have been consolidated and standardized within corporate communication; consequently, many organizations hire community management services or agencies. This paper discusses the roles of the professionals who are responsible for community management in Spanish advertising and public relations agencies. A survey identified the typical profile of a professional in this field: a woman, aged 25-35 years, journalism degree, with two to three years previous digital media experience. In other words, a young professional with a CV linked to the world of communication.