Abstract

Starting from the theoretical foundations of the role of press offices in the transmission of the content of scientific journals, the article analyses an experiment carried out between November 2011 and November 2012 with El profesional de la información. The methodological approach, the sources, the dissemination targets and the selection and edition of the information are discussed. Moreover, an in-depth analysis of the characteristics of the achieved impacts is presented. Finally, future research is suggested to enhance the transmission and monitoring of scientific content through press releases and social networking sites.

Abstract

Relations between journalists and Public Relations professionals have been the subject of various investigations. In a context in which great precariousness in the media coincides with an increase and professionalization of communication agencies, we propose to study their informational relations. Our objective is to determine the perceptions of journalists and Public Relations professionals regarding their work and profession, identify how the influences between these two groups of professionals are established, and evaluate their routines and interactions. This research has been carried out using the qualitative discussion group technique (n = 43). Among the results, the media’s weakness stands out in the face of Public Relations that is experiencing a golden age, capable of exercising not only a relationship of influence that fits with the “determination model” but also aspiring to journalistic disintermediation. 

Abstract

Relations between journalists and Public Relations professionals have been the subject of various investigations. In a context in which great precariousness in the media coincides with an increase and professionalization of communication agencies, we propose to study their informational relations. Our objective is to determine the perceptions of journalists and Public Relations professionals regarding their work and profession, identify how the influences between these two groups of professionals are established, and evaluate their routines and interactions. This research has been carried out using the qualitative discussion group technique (n = 43). Among the results, the media’s weakness stands out in the face of Public Relations that is experiencing a golden age, capable of exercising not only a relationship of influence that fits with the “determination model” but also aspiring to journalistic disintermediation.