Abstract

Today’s TV context is defined by new services like view-on-demand, “extra” content, and conversations with the audience. The public has more power to decide what to view and can influence the programming with their comments. Because of this, TV channels have created strategies to improve the online products and encourage public participation. Success also depends on social TV and VoD. The objective of this study was to analyze how Spanish prime time has adapted to new media and how programs are managing interactions with the audience. In order to do the analysis, the three main TV groups –RTVE, Atresmedia, Mediaset- were chosen and all the programs were categorized into three genres. The results revealed a weakness in the interactivity strategy of television programs, especially in the informative genres.

Abstract

Television electoral debates are considered one of the most relevant events during the election period due to their high audience and also because of the power they generate to direct the media agendas. The present research examines the transmission of this format in front the proliferation of screens, diffusion on the social networks, introduction of on demand services, and on the go consumption together with the emergence of new television performers. This quantitative study analyses the debates issued during the parliamentary elections in Spain, which took place on the 28th of April 2019, in order to learn about their impact further than traditional television consumption and the engagement achieved. The methodology employed combined the monitoring of different platforms. The conclusions obtained support that the emission of this kind of debates takes place through new distribution channels, generating a high tracking rate on Twitter. The broadcasting strategies of the television chains differ.