This is a background paper to the Pacific Possible report. For many Pacific Island countries, tourism is the main economic opportunity to generate incomes and jobs. This report suggests that increasing tourism demand in four areas could drive growth of tourism arrivals in the Pacific: Increasing demand from Chinese tourists, retired persons, high income individuals, and cruise ship operators. It sets out key actions to capitalize on these potential sources of increased demand and ensure the development of the tourism sector in an environmentally, socially, and culturally sustainable manner.
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