Most of the existing Carsharing business models mainly rely on gasoline vehicles and diesel vehicles, but in recent years there has been a significant increase in hybrid electric vehicles (HEVs) and a resurgence in electric vehicles (EVs). Within this framework, this paper investigates and models the choice to switch from a private car trip to a carsharing service available in peripheral parks as well as the propensity to choose an electric vehicle for such a service. In particular, three issues are addressed: (i) investigating and modelling the propensity to choose carsharing as a transport alternative within a neighbourhood residential carsharing business model; (ii) estimating the effect of also having an EV option available; (iii) measuring the “pure preference”, if any, in using electric vehicles over traditional ones, in a context excluding factors that may bias such users preference (e.g. purchase price, energy costs, recharging facilities etc). The analyses are based on a stated preferences survey undertaken on 600 car drivers entering the city centre of Salerno (Southern Italy), and on the estimation of a binomial Logit model with serial correlation. Results allow an interpretation of the main determinants of the short-term choice of carsharing services (i.e. without any car-ownership changes), give general behavioural insights, make it possible to quantify the “pure preference” for EV and the demand elasticity with regard to different pricing strategies of the carsharing services.
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