[ES] El trabajo analiza la movilidad en grandes ciudades. Se estudian diferentes medios de transporte y se abordan las medidas adoptadas sobre movilidad compartida, así como cuál ha sido su impacto en cada caso. Se identifican también aquellas características que aportan valor al cliente. Las conclusiones sirven de base para el diseño de una aplicación que permita gestionar los diferentes medios de transporte de movilidad compartida, que sea de fácil uso y reúna las buenas prácticas de empresas que proporcionan servicios de movilidad. [EN] Nowadays, there are many mobility providers available on the market, like for example bike sharing apps, car sharing apps or even the so old and famous taxi cab. This makes people’s life easier and more connected, as now, travelling from one place to another can be easier, less time consuming and more economical than in the past few years. Social life can be enhanced this way, although not everything can be positive when regarding the pollution that transportation generates. As time passes, more and more people are being aware of this issue, so there is a need for sustainable mobility to develop in big cities in the form of car sharing and the increased use of public transport. Car sharing is something that has been going on for many years, not 10 or 20 years ago, but more than 60 years ago, car sharing was starting to get popular in the united states. Not everyone had the privilege of owning a car, and those who owned a car did share the car with, for example workmates and shared the cost of it. Car sharing became more important in the US with the oil crisis, this is were the government incentivised carpooling and started applying measures for the purpose. Nowadays, the problem is not an oil crisis, but immense traffic jams, and air pollution in cities, which translate to a waste of time and health hazards for those living inside those big cities. Governments have realised, that in a long term its even more expensive to treat people with health issues related to bad air quality than to eliminate the pollution that causes them. Therefore recently, governments are making big efforts to improve the air quality, so therefore improve people’s lives. Recent studies determined that for the last 10 years, the tendency for young people is to delay the purchase of a car and use shared mobility, although this kind of new method to travel hasn’t been fully accepted by people over a certain age. The challenge today is to make as much people as possible to acknowledge the benefits of shared mobility, not only regarding to carbon emissions, but also the benefits regarding reduced costs and time of travel. Shared mobility is something that everyone will have present in a few years, nowadays shared mobility is just an option, like for example, mobile phones on the 90’s, but currently, mobile phones are a need, as our daily life relies entirely on them. With shared mobility, something similar may happen, as with time, the need to travel is getting more and more important, so it is essential to give customers what they really want and give our world what it really needs. Lledó Jannone, P. (2019). Estudio de la gestión de la movilidad en grandes ciudades y análisis de los sistemas actuales basados en movilidad compartida. http://hdl.handle.net/10251/144239 TFGM
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