Abstract

The majority of commuting trips of employees working in Luxembourg are made by car. Cross-border workers coming from France, Belgium or Germany work in 40% of the available jobs in the country and heavily rely on individual motorized modes for their home-to work journey. As major employers have a partial responsibility in the home-to-work trip of their employees, measures to mitigate the negative externalities of these trips have to be implemented together with them. In a specific campaign in partnership with seven major employers of a Luxembourgish developing business district, the Cloche d’Or, we are aiming at tackling local mobility problems. In April 2017, IMS - Inspiring More Sustainability - and LuxMobility have gathered the major employers in the Cloche d’Or area representing 7800 workers to participate in a gamified mobility campaign with the application “Positive Drive”, an online survey and a series of focus groups. In this practitioners’ paper, we explain how we set up our campaign and we present selected findings as well as concrete recommendations for the companies.


Original document

The different versions of the original document can be found in:

http://dx.doi.org/10.5281/zenodo.1487582 under the license http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
http://dx.doi.org/10.5281/zenodo.1487583 under the license http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode


DOIS: 10.5281/zenodo.1487582 10.5281/zenodo.1487583

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Published on 01/01/2018

Volume 2018, 2018
DOI: 10.5281/zenodo.1487582
Licence: Other

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