Introduction: Academic excellence constitutes one of the most important and controversial elements in contemporary higher education; since its determination is closely linked to the processes of administrative management and teaching performance. The objective of a master's degree is to train professionals in specific areas of knowledge who are capable of conducting research with high scientific rigor, as well as to develop their professional practice with a high level of specialization.Objective: To describe the main results of the implementation of a strategy to raise the standards of quality, standardization, visibility and scientific impact of the Master's Degree in Integrated Management of Nursing Services.Results: The main strategies implemented are presented, grouped in three stages. In the first stage, the restructuring of the thesis follow-up was developed with the creation of the Scientific Tutoring section and the standardization of the pre-project, project and thesis models, the decision to follow up the thesis virtually, with traceability and transparency. The second stage included the creation of a thesis evaluation committee, development of a master's thesis repository, thesis director bank, and curricular adjustments. The third stage included the creation of the Scientific Tutoring Microsite and the implementation of the thesis in scientific article format.Conclusions: The implemented strategies developed have allowed to raise to 119 graduates in the last two years, of which 15 are theses in article format, to improve the flows of response and follow-up of theses.
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