The objective of this paper is to present a set of service-dominant BM blueprints designed in collaboration with several stakeholders in eight European cities. The BM blueprints have emerged from stakeholder workshops in these cities. As such, they are catered to the needs and context of the respective cities and aimed at guiding the implementation of C-ITS services for large-scale and sustainable business. However, the blueprints are designed in such a way that they can be adopted in other cities to address similar challenges they have.
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