Demand Responsive Transportation (DRT) is currently growing in our cities as shared ride-hailing services operated by private companies, providing a hybrid service between the bus and the taxi. Like DRT, these new on-demand services could be used to feed and complement the public transport, and additionally, their flexibility might bring other market opportunities, beneficial to cities and metropolitan areas. However, the true potential of them, as well as the recognition of the service requirements depending on the type of user and use case, remains unstudied. Hence, the aim of this research is to identify user requirements and market opportunities, from the case study conducted with the participation of 1211 users of the MOIA service test in Hanover, to contribute to the successful design of this new generation of DRT. Results indicate a high interest in using MOIA for leisure trips, identify the highest intention of use of the service within suburban areas, and recognise a different behaviour, both in the intention of use and for user requirements, depending on the age of the users and the usage frequency.
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