This Work Project presents a case study to be used in masters and executive education Strategy courses to better illustrate the dynamics of competition in markets with demand-side increasing returns. Through the real case of Tesla, this project intends to evaluate the strategic decisions pursued by the firm in the nascent electric vehicle market to overcome the hurdle of critical mass and provide a platform on which e-mobility can realize its full potential. In the analysis that follows, we conclude that Tesla created a model that exceeds the conventional auto business to allow its vehicles to move along the technology adoption curve.

Original document

The different versions of the original document can be found in:

Back to Top

Document information

Published on 01/01/2019

Volume 2019, 2019
Licence: CC BY-NC-SA license

Document Score


Views 5
Recommendations 0

Share this document

claim authorship

Are you one of the authors of this document?