A new generalized damage model for quasi‐incompressible hyperelasticity in a total Lagrangian finite‐strain framework is presented. A Kachanov‐like reduction factor (1 − D) is applied on the deviatoric part of the hyperelastic constitutive model. Linear and exponential softening are defined as damage evolution laws, both describable in terms of only two material parameters. The model is formulated following continuum damage mechanics theory such that it can be particularized for any hyperelastic model based on the volumetric–isochoric split of the Helmholtz free energy. However, in the present work, it has been implemented in an in‐house finite element code for neo‐Hooke and Ogden hyperelasticity. The details of the hybrid formulation used are also described. A couple of three‐dimensional examples are presented to illustrate the main characteristics of the damage model. The results obtained reproduce a wide range of softening behaviors, highlighting the versatility of the formulation proposed. The damage formulation has been developed to be used in conjunction with mixing theory in order to model the behavior of fibered biological tissues. As an example, the markedly different behaviors of the fundamental components of the rectus sheath were reproduced using the damage model, obtaining excellent correlation with the experimental results from literature