Digital technologies have increased the influence of technology in business, even changing busi- ness models and strategies of organisations. This influence, called Digital Transformation of Business (DT), happens when there is an increase of the number of digital connections, infor- mation and interactions. This phenomena has been defined as Digital Density (DD) and aims to provide an assessment of the digitalization status of an organization. With the concept of DD we propose the DD Framework, that has two parts: qualitative and quantitative. In order to support both parts we simulate the effect that a platform for smartphones called Waze has on the traffic flow of a city. For the qualitative side, we redefine the concept of DD and with Business Model CANVAS we compare the changes introduced by Waze in the business model. The quantitative part of the simulation is performed with MATLAB and its goal is to under- stand how an agent chooses the path to drive from point A to point B. As expected, we prove that with more information agents can estimate better the costs of the different paths. Despite, even if our simulation seems to prove that the more information the agents have the better the system works, we introduce an analogy with the Braess Paradox to find potential problems and provide solutions for them. We conclude with a proposal of future work.
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