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• Artificial Intelligence as a Factor of Social Progress: Opportunities and Challenges

  J. Asenjo, M. Murillo

  4rceec (2025). Vol. El sistema de ciència i innovació i el repte de la transformació digital, 145

  
  

  Abstract

  Artificial Intelligence (AI) has rapidly evolved into one of the most influential forces driving social, economic, and cultural transformations globally. From its conceptual origins with Alan Turing’s work on computational machines in the 1950s, AI has progressed to being an essential aspect of modern life (Turing, 1950). AI's advancements in machine learning, natural language processing, and data analytics have expanded its applications, influencing various sectors, including healthcare, education, labour markets, and governance. The public unveiling of powerful AI models like OpenAI’s ChatGPT exemplifies the extent of AI's capabilities, shifting its relevance from theoretical development to tangible impact on society. Although the discourse on AI often emphasizes concerns about job displacement, privacy, and ethical bias, it is equally critical to examine how AI can serve as a positive driver of social progress. This paper discusses AI's potential to enhance productivity, restructure labour markets, create surplus time, and contribute to social equality. It also delves into the ethical governance and educational reforms required to ensure that AI fosters social progress equitably and inclusively.

  Abstract
  Artificial Intelligence (AI) has rapidly evolved into one of the most influential forces driving social, economic, and cultural transformations globally. From its conceptual [...]

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• Artificial Intelligence as a tool for Job Searching

  J. Asenjo, M. Murillo

  4rceec (2025). Vol. El futur del treball i les relacions laborals a Catalunya, 144

  
  

  Abstract

  This paper explores the use of AI as a tool to assist individuals in their job search. By enhancing knowledge acquisition, refining communication tools, and providing continuous feedback, AI holds the potential to streamline the job search process. Moreover, practical methodologies have emerged from a series of workshops that integrate AI-based conversational tools, note-taking software, and multimedia generators to aid job seekers. While AI offers numerous benefits, it also presents challenges, particularly concerning

  Abstract
  This paper explores the use of AI as a tool to assist individuals in their job search. By enhancing knowledge acquisition, refining communication tools, and providing continuous [...]

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• AI as a tool to help finding a job

  J. Asenjo, M. Murillo

  Abstracts_4rceec (2024). 28

  
  

  Abstract

  4TH CONGRESS OF ECONOMICS AND BUSINESS OF CATALONIA: TOWARDS A MORE DIGITAL AND SUSTAINABLE ECONOMY (2024) THEMATIC AXIS: 4. HUMAN CAPITAL AND THE FUTURE OF WORK/The future of work in a world governed by artificial intelligence. COMMUNICATION TITLE: "AI as a tool to help finding a job". AUTHORS: Javier M. Asenjo Fernández (UOC), Manuel Murillo Rosado (UB) JUSTIFICATION: AI is at the center of many debates. However, approaches are needed to take advantage of the opportunities and assess the risks of applying it to solve specific problems, in this case job search. OBJECTIVES: - Describe an overview of the process and a methodology for applying AI to job search and assess its risks and opportunities. - To share various practical experiences carried out in this context (Porta 22 of Barcelona Activa, public institute, private university, professional college). ABSTRACT INTRODUCTION AI is a set of computer programs that simulate human intelligence through statistical predictions and other techniques. Its origin dates back to the 50's with the work of Alan Turing (among others) and in November 2022, the open launch of the GPT Chat by the company Open AI is a catalyst for all previous contributions, opening a world of new opportunities and challenges at a global level. This paper proposes the use of this technology as an aid to find a job, with all the pros and cons that this entails. A global vision of the process and an applied methodology based on conversational chatbots, note takers, multimedia generators (images, videos and audio) is described. AREAS OF APPLICATION OF IA TO JOB SEARCH There are three areas where AI can bring value to job search. Firstly, improving knowledge: one's own (personal SWOT) and others' (market, sector, company, job position). Secondly, the sharpening of tools: CV, presentation communication (letter, mail, LinkedIn post, Whatsapp), portfolio (web, blog, social networks...), interview, tests and group dynamics. Finally it can be applied to continuous improvement through reflection on the preparation and execution of the process (feedback). PRACTICAL EXPERIENCES The authors have conducted several practical workshops in the context of this proposal. They have focused on training for the recruitment interview. Three phases have been worked on: script preparation (using chatbots), interview practice (with note takers for videoconferencing) and continuous improvement (chatbots and images). The aspects verified may be interesting for this area and extrapolated to others. The workshops have been carried out mainly for Barcelona Activa (in Porta 22) both face-to-face and virtual. Also for educational centers: Palau Ausit Public Institute (Ripollet) and Mediterrani University School (Barcelona). Finally, two conferences for the Association of Economists of Catalonia. CONCLUSIONS In the first place, the initial balance is positive, it has generated interest and participation.  However, potential risks must be monitored: data protection, hallucinations, ethical aspects. Finally, this model is potentially transferable to other contexts and scalable to improve its impact on society.

  Abstract
  4TH CONGRESS OF ECONOMICS AND BUSINESS OF CATALONIA: TOWARDS A MORE DIGITAL AND SUSTAINABLE ECONOMY (2024) THEMATIC AXIS: 4. HUMAN CAPITAL AND THE FUTURE OF WORK/The future [...]

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• AI as a factor of social progress

  J. Asenjo, M. Murillo

  Abstracts_4rceec (2024). 74

  
  

  Abstract

  4TH CONGRESS OF ECONOMICS AND BUSINESS OF CATALONIA: TOWARDS A MORE DIGITAL AND SUSTAINABLE ECONOMY (2024) THEMATIC AXIS: 6. THE SCIENCE AND INNOVATION SYSTEM AND THE CHALLENGE OF DIGITAL TRANSFORMATION Artificial intelligence and other emerging technologies TITLE OF THE COMMUNICATION: AI as a factor of social progress AUTHORS: Javier M. Asenjo Fernández (UOC), Manuel Murillo Rosado (UB) (both founding partners of the Conscienzia.org Association) JUSTIFICATION: AI is at the center of numerous debates due to its potential risks. However, it can also be a source of economic and social opportunities. OBJECTIVES - To reflect on the impact of AI on the economy, business and society. - To address the requirements for AI to become a factor of social progress. ABSTRACT INTRODUCTION AI is a set of programs that simulate human intelligence using massive data analysis and statistical prediction among other techniques. Its origin dates back to the 1950s with the work of Alan Turing (and others), although the real explosion came when the Chat GPT tool developed by the American company Open AI was presented in the open. A world of new possibilities and potential risks opened up globally. SOME KEY VARIABLES AFFECTED BY THE IRRUPTION OF THE IA - PRODUCTIVITY: there is talk of an increase of 15% per year on a sustainable basis. Many tasks can be done in half the time. - EMPLOYMENT: companies could consider doing without part of their workforce. Some jobs could disappear and new ones could emerge. - TIME: a surplus of time can be generated that can be devoted to other things, giving rise to new opportunities in emerging sectors. - EQUALITY: it can increase the GDP of the most developed countries (Macro) and of the most qualified companies and people (Micro). AI AS A FACTOR OF SOCIAL PROGRESS For this to happen, great progress would have to be made in order to meet a series of preconditions: - Governments and companies would prioritize ethical values when configuring algorithms, and people would be given primacy over machines. - Society would enhance the opportunities and minimize the risks of its use in strategic sectors: health, education, business, employment, ... - All social levels would be involved: political, business, trade union, ... in the search for a sustainable balance between jobs destroyed and those generated. - Critical thinking, verification of sources and reflection on the proper use of the application of AI would be promoted in education and citizenship. - Machines would pay taxes and social security contributions to compensate for the undesirable effects of their scalability. AI can make a difference as a factor of social progress in areas such as: - By sustainably increasing productivity, GDP can be improved and that differential could be devoted to improving services to the public - Improving individualized attention: to patients (health), to the customer (companies), to students (education), ... - With more quality time available (Kairos in Greek), people could devote it to areas they cannot now: taking care of people, enjoying the environment, art, leisure, learning, having a healthier life, creating, ...

  Abstract
  4TH CONGRESS OF ECONOMICS AND BUSINESS OF CATALONIA: TOWARDS A MORE DIGITAL AND SUSTAINABLE ECONOMY (2024) THEMATIC AXIS: 6. THE SCIENCE AND INNOVATION SYSTEM AND THE CHALLENGE [...]

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• AI as a factor of social progress

  J. Asenjo, M. Murillo

  3r Congrés d'Economia i Empresa de Catalunya - Abstracts.

  
  

  Abstract

  4TH CONGRESS OF ECONOMICS AND BUSINESS OF CATALONIA: TOWARDS A MORE DIGITAL AND SUSTAINABLE ECONOMY (2024) THEMATIC AXIS: 6. THE SCIENCE AND INNOVATION SYSTEM AND THE CHALLENGE OF DIGITAL TRANSFORMATION Artificial intelligence and other emerging technologies TITLE OF THE COMMUNICATION: AI as a factor of social progress AUTHORS: Javier M. Asenjo Fernández (UOC), Manuel Murillo Rosado (UB) (both founding partners of the Conscienzia.org Association) JUSTIFICATION: AI is at the center of numerous debates due to its potential risks. However, it can also be a source of economic and social opportunities. OBJECTIVES - To reflect on the impact of AI on the economy, business and society. - To address the requirements for AI to become a factor of social progress. ABSTRACT INTRODUCTION AI is a set of programs that simulate human intelligence using massive data analysis and statistical prediction among other techniques. Its origin dates back to the 1950s with the work of Alan Turing (and others), although the real explosion came when the Chat GPT tool developed by the American company Open AI was presented in the open. A world of new possibilities and potential risks opened up globally. SOME KEY VARIABLES AFFECTED BY THE IRRUPTION OF THE IA - PRODUCTIVITY: there is talk of an increase of 15% per year on a sustainable basis. Many tasks can be done in half the time. - EMPLOYMENT: companies could consider doing without part of their workforce. Some jobs could disappear and new ones could emerge. - TIME: a surplus of time can be generated that can be devoted to other things, giving rise to new opportunities in emerging sectors. - EQUALITY: it can increase the GDP of the most developed countries (Macro) and of the most qualified companies and people (Micro). AI AS A FACTOR OF SOCIAL PROGRESS For this to happen, great progress would have to be made in order to meet a series of preconditions: - Governments and companies would prioritize ethical values when configuring algorithms, and people would be given primacy over machines. - Society would enhance the opportunities and minimize the risks of its use in strategic sectors: health, education, business, employment, ... - All social levels would be involved: political, business, trade union, ... in the search for a sustainable balance between jobs destroyed and those generated. - Critical thinking, verification of sources and reflection on the proper use of the application of AI would be promoted in education and citizenship. - Machines would pay taxes and social security contributions to compensate for the undesirable effects of their scalability. AI can make a difference as a factor of social progress in areas such as: - By sustainably increasing productivity, GDP can be improved and that differential could be devoted to improving services to the public - Improving individualized attention: to patients (health), to the customer (companies), to students (education), ... - With more quality time available (Kairos in Greek), people could devote it to areas they cannot now: taking care of people, enjoying the environment, art, leisure, learning, having a healthier life, creating, ...

  Abstract
  4TH CONGRESS OF ECONOMICS AND BUSINESS OF CATALONIA: TOWARDS A MORE DIGITAL AND SUSTAINABLE ECONOMY (2024) THEMATIC AXIS: 6. THE SCIENCE AND INNOVATION SYSTEM AND THE CHALLENGE [...]

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• AI as a tool to help finding a job

  J. Asenjo, M. Murillo

  3r Congrés d'Economia i Empresa de Catalunya - Abstracts.

  
  

  Abstract

  4TH CONGRESS OF ECONOMICS AND BUSINESS OF CATALONIA: TOWARDS A MORE DIGITAL AND SUSTAINABLE ECONOMY (2024) THEMATIC AXIS: 4. HUMAN CAPITAL AND THE FUTURE OF WORK/The future of work in a world governed by artificial intelligence. COMMUNICATION TITLE: "AI as a tool to help finding a job". AUTHORS: Javier M. Asenjo Fernández (UOC), Manuel Murillo Rosado (UB) JUSTIFICATION: AI is at the center of many debates. However, approaches are needed to take advantage of the opportunities and assess the risks of applying it to solve specific problems, in this case job search. OBJECTIVES: - Describe an overview of the process and a methodology for applying AI to job search and assess its risks and opportunities. - To share various practical experiences carried out in this context (Porta 22 of Barcelona Activa, public institute, private university, professional college). ABSTRACT INTRODUCTION AI is a set of computer programs that simulate human intelligence through statistical predictions and other techniques. Its origin dates back to the 50's with the work of Alan Turing (among others) and in November 2022, the open launch of the GPT Chat by the company Open AI is a catalyst for all previous contributions, opening a world of new opportunities and challenges at a global level. This paper proposes the use of this technology as an aid to find a job, with all the pros and cons that this entails. A global vision of the process and an applied methodology based on conversational chatbots, note takers, multimedia generators (images, videos and audio) is described. AREAS OF APPLICATION OF IA TO JOB SEARCH There are three areas where AI can bring value to job search. Firstly, improving knowledge: one's own (personal SWOT) and others' (market, sector, company, job position). Secondly, the sharpening of tools: CV, presentation communication (letter, mail, LinkedIn post, Whatsapp), portfolio (web, blog, social networks...), interview, tests and group dynamics. Finally it can be applied to continuous improvement through reflection on the preparation and execution of the process (feedback). PRACTICAL EXPERIENCES The authors have conducted several practical workshops in the context of this proposal. They have focused on training for the recruitment interview. Three phases have been worked on: script preparation (using chatbots), interview practice (with note takers for videoconferencing) and continuous improvement (chatbots and images). The aspects verified may be interesting for this area and extrapolated to others. The workshops have been carried out mainly for Barcelona Activa (in Porta 22) both face-to-face and virtual. Also for educational centers: Palau Ausit Public Institute (Ripollet) and Mediterrani University School (Barcelona). Finally, two conferences for the Association of Economists of Catalonia. CONCLUSIONS In the first place, the initial balance is positive, it has generated interest and participation.  However, potential risks must be monitored: data protection, hallucinations, ethical aspects. Finally, this model is potentially transferable to other contexts and scalable to improve its impact on society.

  Abstract
  4TH CONGRESS OF ECONOMICS AND BUSINESS OF CATALONIA: TOWARDS A MORE DIGITAL AND SUSTAINABLE ECONOMY (2024) THEMATIC AXIS: 4. HUMAN CAPITAL AND THE FUTURE OF WORK/The future [...]

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• Aprendizajes activos para el emprendimiento: Experiencias en el contexto universitario catalán

  G. Calleja, J. Asenjo, J. Olivella

  3r Congrés d'Economia i Empresa de Catalunya - Full papers.

  
  

  Abstract

  Esta comunicación explora la educación universitaria para el emprendimiento basada en métodos activos. Se destaca la importancia para el crecimiento económico de la formación en emprendimiento. Esta formación tiene una presencia reciente y aun relativamente menor en nuestras universidades. Se destacan dos experiencias recientes y punteras desarrolladas en Catalunya, en colaboración con otras universidades europeas: el grado oficial LEINN (Liderazgo, Emprendimiento e INNovación) y las metodologías activas basadas en retos desarrolladas en dos másteres del consorcio KIC Innoenergy, ofrecido por la Universitat Politècnica de Catalunya. Se destaca la importancia de promover la formación en emprendimiento basada en la actividad del propio alumno, en línea con las experiencias descritas.

  Abstract
  Esta comunicación explora la educación universitaria para el emprendimiento basada en métodos activos. Se destaca la importancia para el crecimiento económico [...]

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• Modelo para la promoción y desarrollo del emprendimiento desde las administraciones públicas

  J. Asenjo

  3r Congrés d'Economia i Empresa de Catalunya - Full papers.

  
  

  Abstract

  El emprendimiento es un campo de estudio relevante para la sociedad y la economía del conocimiento. Las administraciones públicas, son consideradas por la mayoría de investigaciones más recientes, como agentes relevantes para la promoción y desarrollo del emprendimiento. En este trabajo se parte del análisis de los tipos de personas usuarias de las agencias públicas de desarrollo. Después se establecen algunas de las principales necesidades no suficientemente cubiertas por medio de las prácticas vigentes.  Finalmente se desarrolla una propuesta de modelo evolucionado, que aporta solucionas alternativas a dichas necesidades. Dicho modelo se está probando en diferentes agencias de desarrollo local. 

  Abstract
  El emprendimiento es un campo de estudio relevante para la sociedad y la economía del conocimiento. Las administraciones públicas, son consideradas por la mayoría [...]

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• Propuesta para un modelo contextualizado de la competencia profesional: el caso del profesor en la formación para emprender

  J. Asenjo

  3r Congrés d'Economia i Empresa de Catalunya - Full papers.

  
  

  Abstract

  La competencia profesional es la capacidad de desarrollar una profesión adecuadamente. Un modelo explicativo de la misma puede tener interés para analizar la actuación de los profesionales y las organizaciones. En este caso, se concreta en el rol del formador en el contexto de la formación para emprender. Varios factores pueden influir en el análisis y están organizados mediante una revisión de la literatura, también usando un esquema sistémico y la validación por especialistas.

  Abstract
  La competencia profesional es la capacidad de desarrollar una profesión adecuadamente. Un modelo explicativo de la misma puede tener interés para analizar la [...]

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• Proposal of a model for explaining professional competence: The case of the trainer in entrepreneurship learning

  J. Asenjo, A. Navío

  3r Congrés d'Economia i Empresa de Catalunya - Abstracts.

  
  

  Abstract

  Professional competence is the capacity for performing a profession adequately. A model for explaining it can be of interest for analysing the performance of professionals and organisations. In this case, it is specified on the role of the trainer in the context of entrepreneurship learning. Several factors can apply to the analysis. They are gathered through a literature revision, organised using a systemic scheme and validated by specialists.

  Abstract
  Professional competence is the capacity for performing a profession adequately. A model for explaining it can be of interest for analysing the performance of professionals [...]

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