Digital Divide

Reading!

Nielsen, J. (2006). Digital Divide : The 3 Stages. Available at https://www.nngroup.com/articles/digital-divide-the-three-stages/

Dewan and Riggins, 2005

Quiz!

1. Choose the correct definition for Generation Y.

	Generation Y – or Baby-Boomers – born between 1965 and 1980
	Generation Y – or Millennials – born between 1980 and 2000
	Generation Y – or Millennials – born between 1965 and 1980
	Generation Y – or Baby-Boomers – born between 1946 and 1964

2. Why do Millennials are such an interesting generation for brands?

	Because they’re normally richer compared to older generations.
	Because they’re more interested in a brand relationship compared to older generations.
	Because for this generation is normal to have an intimate relationship with brands via the usage of social-media.
	Because for this generation is normal to influence older generations via the usage of social-media.

3. An analysis made by Goldman Sachs defines US Millennials as:

	Highly connected, Wellbeing, Less buying power
	Highly connected, Well educated, Less buying power
	Highly connected, Well educated, High buying power
	Highly connected, Wellbeing, High buying power

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