Digital Reality

360º video

Movie!

Red Bull Cliff Diving. (2017). Cliff Diving from a Rocky Ledge in Italy – 360° Video.

Reading!

Google Arts & Culture. (2021). 360° videos. Experience culture in 360 degrees. Available at https://artsandculture.google.com/project/360-videos

Virtual Reality

Websites

Google AR&VR. (2021). Google AR & VR

Facebook Connect. (2021). Facebook Connect

Movie! - Marques Brownlee about Virtual reality

Marques Brownlee. (2015). Virtual reality : explained!

Movie! - Marques Brownlee x Mark Zuckerberg

Marques Brownlee. (2020). Talking Tech and Holograms with Mark Zuckerberg!

Augmented reality

Reading!

Apple. (2021). Augmented Reality

Movie! - The Apple Glasses

Tech Vision. (2020). Apple's Next Big Product: The Apple Glasses

Mixed Reality

Reading!

Ptc (2021). Howden Creates Mixed Reality Solutions to Enhance Customer Experience. Available at https://www.ptc.com/en/case-studies/howden-mixed-reality.

Microsoft. (2021). Business-ready solutions for HoloLens 2. Available at https://www.microsoft.com/en-us/hololens/apps

Quiz!

1. What the umbrella term "Digital Reality" stands for?

360° video, Internet reality, Augmented reality, Virtual reality, Mixed reality.
360° video, Immersive reality, AI reality, Virtual reality, Mixed reality.
360° video, Immersive reality, Augmented reality, Virtual reality, Mixed reality.
360° video, Immersive reality, Augmented reality, Virtual reality, Massive reality.

2. What’s the "next tool" for augmented reality the big players of the Tech are massively investing at the moment?

Extended smartphones
Smart glasses
Smart earphones
Extended glasses

3. Why the company Howden decided to invest in Mixed Reality?

To better understand the technical issues complained by their clients.
To lead their clients in the resolution of their technical issues.
To facilitate their selling activities by visualizing proper solutions to their clients.
To improve the visualization - and so the understanding - of the solutions proposed to their clients.

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Published on 09/05/22
Submitted on 09/05/22

Volume Chapter 3 - Digital technologies, 2022
Licence: CC BY-NC-SA license

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