Abstract
This paper analyzes the information needs and interests of young viewers in order to design an IPTV Uni versity, Internet TV mode, to incorporate the advantages of the Internet and journalistic tools innovative audiovisual content preferred by the target audience, with emphasis on culture and education, especially produced for the web. The study used quantitative methodology, a survey, conducted on stratified pro bability sample (college students, young professionals, without higher education). Young people agree that the new medium will prevail and that it can contribute to the acquisition of knowledge, procedures and devices for use in their daily lives and that increase scientific literacy and active citizenship.
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Published on 01/01/2014
Licence: CC BY-NC-SA license
